Izzi played an integral role in the revitalisation of the Spinners by Shane Warne brand, as undertaken by brand development house lime door brands from March 2010 to September 2011.

Her responsibilities on this project included:

• Production of Spinners by Shane Warne.com
• Social media strategy and community management
• Filming, editing and production of online channels
• All marketing copywriting and business writing
• Management of web designer, graphic designer, videographer and video producers